Meet The Creators #5 – OnlyJustLucy

New Meet The Creators post, this time I was honoured to ask the questions to serial videographer and Youtuber OnlyJustLucy. I first got introduced to Lucy on a compilation video she made for Gary Vaynerchuk and then again with a Belfast edit showing off her version of the city. I love seeing how different people view the same things and especially in somewhere as small as Belfast.

Lucy is a person who puts 100% into her craft 24/7 and it shows in some of the smoothest edits and Youtube videos around.

Also look out for her new podcast starting in April

Can you let us know where we can find you online?

I’m on all major social media platforms as @onlyjustlucy – I particularly am loving instagram at the moment, so if you’re choosing to follow me somewhere- pick there 😉

You create highly polished short videos and vlogs for Youtube, what initially got you into shooting video and wanting to create?

First of all, thank you for the compliment. I’m humbled. I was really bullied throughout school, and always felt like I didn’t fit in. I remember finding a ‘Charlieissocoollike’ video on youtube in like primary 6, and from then on becoming obsessed with the platform. I was teased so much for making videos, as talking into a camera was a super weird thing to do back then, and the only person who had gotten ‘fame’ from Youtube was Justin Bieber. I just saw it as an outlet for people to really be themselves and be accepted, and I loved the creativity of making videos. The first video I ever uploaded to Youtube however was me singing ‘Baby’ by Justin Bieber… it’s long deleted. So quite a comparison from then to now.

How do you brainstorm ideas for videos? Do you have a set idea for what you want to shoot before hand or do you find there’s compromise between your idea and what is feasible to shoot?

In terms of brainstorming- a lot of my ideas seem to come from music. Sometimes I’ll just hear a track and have to start writing down a video idea. I work as a full time video editor, so I’m constantly creating, which a lot of people might find draining, but I think it’s all about perspective. I allow the work that I do for different clients- to inspire my own work, and push me to be more creative and innovative as such. My best videos, I usually have had a solid idea in my head. I usually imagine how I’m going to edit something first, and then figure out how I’d need to shoot it. Which is the reverse for a majority of people. Like the Belfast video, I had pre-edited in my head first, then shot-listed- so I knew exactly what I needed to capture in order to make the edit as good as it could be. So I never really have compromise in my own projects – because I’m so in love with the planning process.

You’ve worked and collaborated with a lot of creatively driven people, how do you find the scene in general within Northern Ireland?

The Northern Ireland creative blogger / vlogger scene is buzzing. I find myself reaching out to people all the time to collaborate or just talk.. Most people reply and are so up for it… A small fraction aren’t. Which is fair enough, but I wish more people would start collaborating, and trying to help each other, rather than be in competition. I feel like this is a good point to say that if anyone who is reading this wants to collaborate or just some genuine help with creating – never be afraid to reach out to me. I don’t care how many followers you have- I care about your content.

With smartphones becoming ever more accessible and viable to shoot video especially vlogging and social videos making the entry point lower for people to create, what would your suggestions be to someone picking up the camera for the first time wanting to create?

Stop thinking about it, and JUST DO IT. Don’t think about how many views, subscribers, comments or likes you get. EVER. Think of it this way, wouldn’t you love to be able to watch videos of your mum or dad growing up? Imagine when you’re 80 years old, and can show your children and grandchildren the videos you made and the life you lived. It has never been easier to create content. Take advantage of it. And love the process. You probably won’t gain 1000 subscribers overnight, but that doesn’t matter in the slightest. Respond to everyone who takes the time to watch your content- show appreciation and you’ll win. And try find your own niche. Don’t copy others 🙂

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Crazy few days in London… appreciating everything 💯

A post shared by LUCY (@onlyjustlucy) on

You recently went to London for the Gary Vaynerchuk Crushing It shoe launch, how was that experience?

I have no words to explain how good. I feel so blessed to have had the opportunity. Gary is super incredible, and everyone reading this needs to check him out right now.

Gary has a very hustle orientated mentality, how do you make sure you crush it? And how do you stop it from crushing you?

Great question. I don’t see any alternative other than ‘crushing it.’ Since I was young, I’ve always loved work. I believe that in order to be successful you must be willing to work harder and smarter than your competition will. I work 18 hour days, and my work week isn’t Monday to Friday. I’ll stay in on a Friday and Saturday night working because I don’t see another option. I have high ambitions and goals and I’m so in love with the process. However if there’s ever a time when it feels like it’s “crushing me” I take like a nap. I go to sleep early- at like 6pm and wake up the next morning with a better mindset. I just love the feeling of progress, so that’s what drives me to do it. I don’t see any alternative. It’s easy when you love it.

What type of entertainment mediums do you enjoy in your free time?

I love watching youtube content, instagram video and stories etc. I think it’s equally as important to consume content as it is to create. So you keep up to date with trends, and figure out what you should be creating next 😉 I love Gary’s content obviously, and Casey Neistat, Peter McKinnon etc. Not really a big TV person. I don’t remember the last time I watched TV… I love Podcasts. If I’m colouring an edit, I will always put on a podcast on in the background. ‘VIEWS’ by David Dobrik/Jason Nash and ‘Pod Sessions’ by Gary Vee are two of my favourites.

Do you have a preferred social media platform to help connect with your audience?

At the moment I’m LOVING instagram. I see so much potential in instagram. My interaction is always going up, and I find it so easy to interact with people who consume my content, and also connect with other new creators. Twitter is also great.

In a spin on the old ideal dinner guests questions, who would be your 3 favourite people to collaborate with to create videos?

Love this question… I’d have to say Gary Vaynerchuk (obviously), Casey Neistat, and Peter McKinnon. I’m imagining an empowering, motivating, cinematically shot video in NYC.

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When your memory card is full… 🙄

A post shared by LUCY (@onlyjustlucy) on

If you had unlimited time and budget what would be the dream goal for your content?

If I had unlimited time and budget- I’d just want to maximise the amount of content I’m making. I think at this current period of time, you must value speed over perfectionism. Things are changing and developing constantly, so it’s vital to keep up with trends, and to be innovating your own content. So therefore if I had more time, I’d be producing even more content than I currently am. I constantly hear people making excuses- like they can’t do facebook, and twitter, and youtube etc, or they can’t do a podcast because they have a vlog, or they cant run a vlog because they write a blog. When I was filming Garys KSwiss shoe launch in London a few weeks ago, he dove in on the topic and asked the question ‘’WHY? If you want it so bad?” which is literally it. If you want it, put in the work. MAKE THE TIME. There’s no other option. If someone was to follow you around from the minute you wake up, to the minute you go to sleep – you’d be exposed. Of course I could crawl into bed, and watch netflix when I come home from the office- but I don’t. I work harder and smarter. I hate thinking about what if I had this or what if I had that, and I just do with what I can. Sorry, I went off on a rant there… but I think that’s so important. Stop thinking, start doing 😉

What are your favourite tools and equipment to use to help you create?

I couldn’t live without my phone & my laptop. Final Cut Pro is my main editing software. As for cameras I love using the Sony A7Sii paired with a 24-105mm f/4.0 zoom lens. I still use my Canon 600D paired with a wide lens for vlogging. Gear doesn’t really matter – it’s about content 🙂


I want to take this opportunity to thank Lucy for her cooperation on the series, go give her a follow for crushing videos.

Let me know in the comments below what you thought of the post and how you personally crush it.


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