Casey is a film maker from New York City who first came to prominence with his 2003 video IPODS DIRTY SECRET gathering a massive 6million views in pre Youtube days it relied on word of mouth and email chaining. Following he got his own HBO show The Neistat Brothers which ran for one season then decided to follow his film making in the online space as it gave him more creative control and audience interaction. After several viral hits, in 2015 he started a personal daily vlog and his figures exploded, within 18months he has shot up from 500,000 subscribers to 4.1million subscribers as of today. You can find him HERE
Casey inspires me in his sheer hard work ethic, his daily vlog is one of the most professional looking pieces of daily content I have seen, from drone shots to timelapse and edited to near perfection, he stated on a recent podcast that his fastest edit session is 4hrs and longest is 11hrs. For the high production values his vlog still has a personality and style which only comes from 10years of being in the filmmaking business and has certainly set a new bar in the vlogging space. There is an excellent TheNerdWriter video that explains alot of the techniques in a better way than I can here. You can find that video HERE
A firm believer in story is king, Casey has stated several times that regardless of the gear and price of the gear you own doesn’t make you a film maker, the under riding story makes you a film maker. Each vlog has mini story following his day as opposed to other vlogs that can be an incoherent mess or a showcase for the youtubers extravagance.
“Truth is so much more interesting than the fiction we’re used to.” – Casey Neistat
Using a twist on Maslow’s Hierarchy of Needs, Casey created his own Creation Heirarchy which inspires him. Within it it states 3 steps of creativity
2) Creations that inspire others
3) Create a tool that empowers others to create
With this as a driving force Neistat along with ex-Tumbler head Matt Hackett created the social video app BEME which is an application that blocks out the users display so to allow them to share their world without the filter and editing allowed with other mediums. Effectively Neistat has ticked off everything on his own heirarchy, he creates his daily videos, creations that inspire others to becoming filmmakers and I am writing this article from his inspiration to me and created BEME as a tool to allow others to make and share their own videos.
I’d like to end this post by saying the world could use a lot more individuals with the mindset of Casey Neistat. To me he seems like one of the most friendly, most driven and hardworking invidiuals you could care to meet and with his video making he is sharing and inspiring others to be the same. And in today’s global climate we could all take a lesson from Mr Neistat.
This is a post that I have really enjoyed writing as people who inspire me are very important and will add more to this series in the future.
I’d love to hear who inspires who and also if you’re subscribed to Casey?